Consumer Behavior

Moderator: Chris Andrews

Panelists: Patrick Higgins, Kevin Bodnar

Professor Chris Andrews

Room: BC-218

6:45 pm

A Work of Heart Productions: A Work of Heart Productions aims to engage audiences through a campaign for Merrily We Roll Along, highlighting themes of ambition, friendship, and live theater. The goal is to inspire lasting community involvement by showcasing the company’s creative, inclusive spirit and fostering deeper connections through meaningful shared experiences. Team: Benjamin Castro, Isabella Da Silva, Lindsay Orellana, Diana Samchuk, Samantha Haase

7:00 pm

ELYS Hot Button App: ELYS Legacy Management is launching a new app and aims to develop a strategic marketing plan to showcase its features and benefits. This project focuses on using social media to boost visibility and engagement. Learners will research market trends, identify target demographics, craft tailored messaging, and design a content calendar based on successful app campaigns. Team: Alexa Cirri, Sheila Delorean, Alexa Krause, Zoefia Shimp, Sierra Walker, Aubrey Welch

7:15 pm

Happy Camper Live: Happy Camper Live is seeking marketing students to develop a launch campaign for its new Shopify and Amazon stores, focused on children’s card games. The goal is to build brand awareness, drive traffic, and generate sales. Students will apply skills in digital marketing, content creation, and outreach, targeting parents, educators, and summer camp fans. This project offers hands-on experience executing a full campaign within a set timeframe. Team: Charles Amodemo, Jed Chamberlin, Benjamin Chomon-Collins, Adian Hanson, Nicholas Klein, Malcolm Newman

7:30 pm

AumOui Lifestyle Essentials, Inc.: AumOui Lifestyle Essentials, Inc. aims to boost product visibility and brand awareness in the lifestyle sector through innovative business and marketing strategies. This project involves analyzing market trends, identifying target demographics, and evaluating current efforts. The objective is to create a strategic plan that aligns with AumOui’s brand values and connects with its audience. Team: Simona Avramoska, Caia Carlesimo, Chris Chyzowych, Marilynn Diaz, Dayana Ramirez, Sophie Gajowskyj, Kapriana Payami, Francesca Veltri, Jennifer Dhari

7:45 pm

SleepGift by Body Benefit Enterprises Inc.: To create detailed personas and journey maps for our target audience to ensure our product or service aligns with their needs, pain points, and goals. This will provide actionable insights to refine user experiences and improve the effectiveness of our offerings. Team: Jake Bilheimer, Ryan Fischer, Patrick Higgins, Joseph Ricciardi